Watch: How this technology will change the way we think of more personalized sound in cars




We were excited to introduce VolumeZones during CES in January. The concept creates an acoustic boundary between the front row and the back row of the car.

It works by using software along with UltraNearfield speakers integrated in the seat headrests, part of what we call a SeatCentric experience.

“The best-use case I can think of is parents traveling in the car with children,” said John Pelliccio, Bose product line manager.

“The kids in the back can listen to the music at a high volume, while the parents in the front can have the same music playing at a lower volume to allow for conversation,” he said.

As we continue to create new iterations of signal processing, SeatCentric experiences will change the way every person in the car listens. So stay tuned.